When you monetize your blog, like I do, weird new terms such as SEO, Page Rank, and backlinks become part of your vocabulary. Page Rank is a somewhat mystical calculation by the Google people, to determine your “value” among all the other websites on the Internet. Google says they use a “secret” algorithm measuring a blog’s backlinks (how many other sites link back to you), traffic, keywords, posting frequency, etc. It’s been advised by most Internet geeks that in order to get a higher Page Rank, you have to work at your blog; and a common assumption is that the harder you work, the higher your Page Rank.
After this blog took off, it’s Page Rank went to 3. Which was not too bad for a “new” blog back then. Yeah, I said “was.” As soon as Google discovered I was blogging for money, they removed my Page Rank, not just on this blog, but all of them, even my PR4 and 5 blogs. So out went any appearance of “algorithm” when it came to valuing my blog. And my money-making capabilities were crunched, just as Google intended. I do still make some money writing with the PR of 0, but not nearly as much as I did. (By the way, just recently two of my other blogs were re-evaluated and were given PR 2. They should be more like 5, but I’ll take what I can get). So I am keen on tips and advice on getting Page Rank back. I came across this funny article at Read My Mind, The Secret to a High Google Page Rank. He describes reading a post by a fellow blogger who woke up one day to see his blog had been given a Page Rank 5 by Google! The blogger couldn’t believe his eyes, because he doesn’t post to the blog much (he’d rather sleep), he does not have any “big bloggers” who backlink to him, and his traffic is low, about 20 hits a day.
…Can you imagine that? He we are laboring day and night ( sometimes even until the wee hours) just to get some traffic and a decent page rank for our blog and all we get is a PR2, 3 or even a zero. While someone who claims to be doing almost nothing gets a much-coveted PR5! It sounds illogical, I know, especially to SEO experts out there, but what can I say? I even double-checked his claim and confirmed that it is indeed a PR5 for his blog.
So what have we learned from this? Pick the most appropriate answer:
a) this is a freak of Google’s page rank algorithm; links, SEO, traffic still rule
b) all work and no sleep makes blogging an unworthy activity
c) Google is stupid
d) all of the above
I am planning to test this new-found theory by setting up a blog and doing almost nothing.
My answer would be, you guessed it, (d). HAHA! I thought the post was pretty funny. But, sigggggh. I think Page Rank is so overrated, yet it seems to control everything related to online entrepreneurship! :-p I’ve decided to leave the Page Rank rat race and let the chips fall where they may. I’d much rather be reading the latest furniture catalog, anyway. heh.
May 19, 2008
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